Creative Interviews

Creative interviewing involves finding unconventional ways to collect oral reports from group respondents. 

The methods of creative interviewing are unconventional in the sense that these interviews do not follow the rules of interviewing, are responsive and adapt to the situation of the interview,  and can take a long time to complete (several sessions and days).

For more, see Douglas, J. (1985). Creative Interviewing. Beverly Hills, CA: Sage Publications.